Maxwell Fajardo, photography and video direction
I make photos and videos for brands. I deliver them ready to publish, with the same eye in every format.
I shoot with the destination in mind.
The same shoot yields the horizontal piece for the web, the vertical one for reels and the photo for the feed. It is not an afterthought crop: every frame is composed for the format it will live in.
I’m a photographer and video director. I work from Madrid with brands that need a consistent image across every format.
I take care of the image of brands and businesses that need agency-level photo and video, without the slowness or the cost of a production company.
You work with one person: I decide what content is needed and why, I produce it, I edit it and I deliver it ready to publish in every format.
I decide what content is needed and why, not just carry it out.
Photo and video come from the same mind, so the brand looks consistent.
I trained in multimedia engineering. The technical side is solved before I get to the set.
It is my speciality, not a formality at the end of the process.
What I do.
Every project starts with understanding what the brand needs to publish. From there I decide the format, the production and the delivery.
Brand shoot
A single photo and video production, planned from the start for every format you are going to publish. It is my main service and the starting point of almost all my projects.
Monthly content
A monthly retainer for brands that publish often. I plan the visual calendar, produce every month and keep the look consistent over time.
Advertising production
Campaigns with script, casting and direction. I coordinate whatever team is needed and take responsibility for the result from start to finish.
Architecture and interiors
Photo and video of spaces for studios, hotels and hospitality. I work with the light of each place so the image explains the project.
Portrait
Professional and model portraits. I direct the session so the result feels natural and works in every format where it will be used.
Creative direction and post-production
I join agency and studio projects to bring judgement, post-production and multi-format adaptation.
