A pact between the fans and the team, sealed on video.
Campaign / Video
A campaign with a simple idea: a pact. The fans promise to back the team and the team promises to give everything. The video tells it with people in the street, the dressing room and the players, cut to the rhythm of a single message.
I was part of the Creators Nation team that produced the campaign for the Mexican Football Federation, as lead editor. I worked closely with the director, Alejandro Gatti, so that the edit lived up to the campaign.
Director: Alejandro Gatti Lead editor: Maxwell Fajardo Production: Creators Nation Client: Mexican Football Federation